There will be no strain on your resources. You won't have to overload your staff or reassign them from regular duties. That's not productive. They are already tackling a heavy workload to meet other deadlines. I can swiftly create a brief and dig into the background materials, without handholding, to translate facts into compelling copy.

Maybe you don't have a skilled employee for the task at hand. You can supplement your resources. Your needs are diverse. For example, newsletter writing and direct mail writing are miles apart in technique

You get tighter control over your output and deadlines. You won't hurt my feelings when asking for revisions or pushing up a deadline. You have more control of the project, getting the work done the way you want it, and on time.

I add strategic insurance to your design team's efforts. Copy has to partner and flow with the layout and support the strategy. I think visually and write strategically. Your designer gets a sense of copy length, where it shifts focus, and what gets prominence in the layout. They are designers, not marketers. Two creative heads working in tandem like this will rarely make a gaffe. They actually stand a good chance of developing outstanding results.

A new account or product line needs to be developed. In theory, each new client or product launch will turn into repeat work, on-going sales, and steady increased income. You'll need more staff to service this work. But in practice, you are risking the hire of a new employee with all that entails – finding skilled talent, negotiating salary, overhead, taxes, and staff chemistry – before you know the account or sales will actually pan out. Why take the chance? If you hire me I can grow with the account as a trusted outside source becoming familiar with the strategic and creative terrain. If it fizzles you aren't overstaffed.

An outside creative service, like copywriting is only a fraction of the cost of a marketing campaign, but can have a huge effect on the market impact. The printing, postage, media placement, photographic or pay per click costs are the heavy costs of marketing. Internal costs of using your own staff are revealing when you take into account lost productivity, salary, overtime, and overhead. Compared to the cost of production, placing and mailing marketing materials, the creative cost is one of the few areas you can play with. And for such a small per cent age of its budget allotment, much can be improved. Your client’s company's image or product sales could be jeopardized for the equivalent of a small bottom line effect.

Because I have warmed the seat on both the client and agency side of board room tables, I can empathize with both. That’s the foundation for my personal slogan, Strategic Thinking with Creative Muscle.

Now that you have a better idea about the results you can expect by working with me and my approach and philosophy of working with clients, next go to the Services page to learn about the specific services I offer.