
Whether you run an agency, a design firm or a marketing department, chances are good that you face deadlines of numerous projects from clients or bosses. Your staff are overworked and not always up to some of the challenges they face. You may have designers, but no writer on staff to shepherd the layout of strategic concepts. Or, you may have heavy internal communications that you can't keep up with due to staff workload.
The copywriting service I provide normally begins with a conversation, usually by phone. To begin with you don’t know me except for what you read and see here on my web site. However, you didn’t get to where you are without some insights into what makes a professional copywriter good. I can normally assess your marketing challenge and in short time formulate a strategic approach that demonstrates that I’m quick study to grasp your current issue.
I have constructed this site to Show My Work and demonstrate my expertise with Case Studies, not just to prattle on about my abilities. But there are other samples that I can email after speaking with you that may further demonstrate my experience in your industry. There might be something I couldn’t have considered until speaking with you, which shows why I am a good match for your needs.
You may wish to meet with me in person to share background information, get a confidentiality agreement signed, or to just get an feel for the chemistry. Once you have a comfort level with me that green lights working together we need to complete a project creative brief.
Most copywriters can write features and benefits. I can do that with ease. I am a workhorse with direct mail, pay per click, sales collateral, SEO, but I am deadly with a headline or event theme or campaign slogan. I can interview, as well as write. I intimately know the structure of profiles and articles as written in magazines like the Wall Street Journal.
The vein that writes its way throughout all my materials is the interweaving of strategy with creativity. I write with familiarity across numerous media and for many industries, but I pride myself on creative copywriting. Most importantly, I meet deadlines, I am always on strategy, and I am easy to get along with. You will find me a good fit. Contact me today.
Challenge: To motivate sales force and
add a more personal element to the corporate newsletter.Read More>>
I developed a column called @Random,
which profiled successful affiliates to instill a belief of "if they can do it, I can do it."
